Showcase: Sonus Faber – Pioneering Innovation in Wireless Audio

Client Overview

Sonus Faber is renowned for its premium, handcrafted speakers, traditionally focused on passive audio solutions. Seeking to diversify and future-proof their business, the company’s CEO embarked on an ambitious journey to expand into new sectors, including automotive, marine, custom installation and wireless audio.

The Challenge

While Sonus Faber had made significant strides in the automotive and custom install sectors, the wireless speaker market presented a unique challenge. The CEO identified the need for:

• Business Vertical Expansion: Creating a new product category that aligned with the brand’s high standards of craftsmanship and sound quality.

• Technical Development: Designing and manufacturing wireless speakers that embodied the Sonus Faber legacy while integrating modern technology.

• Market Readiness: Ensuring the final product met all legal certifications and industry standards, from sound quality to international regulations.

The Wilson Business Partnership Solution

Wilson Business Partnership was engaged to spearhead the creation of the wireless speaker division. Our role was instrumental in transforming an initial concept into a market-ready product through strategic project leadership and technical oversight.

1. Strategic Product Development

• Collaborated closely with Sonus Faber’s industrial design team to refine initial product concepts.

• Led the GFG (Good, Fast, Great) creation process, ensuring the product balanced premium quality with efficient delivery timelines.

• Managed the RFQ (Request for Quotation) process, meticulously selecting the right suppliers to uphold Sonus Faber’s high standards.

2. End-to-End Project Management

• Directed the project from inception to production, ensuring seamless coordination between design, manufacturing, and certification teams.

• Oversaw the legal and regulatory certification processes, ensuring compliance across global markets.

• Collaborated with acoustic engineers and designers to ensure the final product delivered the brand’s iconic sound quality.

3. Manufacturing and Supply Chain Coordination

• Led supplier selection and managed key relationships to optimize production efficiency.

• Oversaw tooling and driver design processes to ensure high-fidelity sound and impeccable design aesthetics.

• Ensured timely and efficient mass production, resulting in several thousand units being successfully shipped to market.

The Outcome

Wilson Business Partnership successfully guided Sonus Faber’s wireless speaker initiative from concept to completion, achieving:

• Successful Product Launch: Delivered a premium wireless speaker that aligned with Sonus Faber’s brand identity and market expectations.

• Seamless Production Execution: Managed the entire production lifecycle, ensuring efficiency and high-quality output.

• Market Readiness: Achieved full legal certification and licensing, facilitating a smooth entry into the competitive wireless speaker market.

Conclusion

Wilson Business Partnership’s strategic leadership and technical expertise were instrumental in helping Sonus Faber diversify and expand its product offering. By bridging the gap between visionary concepts and practical execution, we ensured a successful market launch that upheld the brand’s premium legacy.