TOTEM
Import Price Calculator
Internal tool — enter password to continue
Import Price Calculator
Unit Cost → RRP → Channel Scenarios
RRP is calculated from the B2B2B2C chain with VAT, FX buffer, and rounded to sensible retail price points. The other two models show Totem's resulting margin at that same RRP.
Unit Cost & Duties
$
%
%
%
Channel, Tax & FX
%
%
%
%
%
Unit Price—
→
+ Duty—
→
+ Shipping—
→
+ Other—
=
Landed Cost—
Recommended Retail Price (inc. VAT)
Rounded to nearest retail price point • includes VAT & FX buffer • consistent across currencies
USD (ex. VAT)
—
EUR (inc. VAT)
—
GBP (inc. VAT)
—
Pre-buffer USD RRP—
+ FX buffer—
GBP pre-round (inc. VAT)—
EUR pre-round (inc. VAT)—
Rounding applied—
Business Model Scenarios
All models use the same RRP. B2B2B2C sets it; the other two show Totem's resulting margin at that price. Channel prices are ex-VAT; RRP is inc-VAT for EUR & GBP.
B2B2B2C
Totem → Distributor → Retailer → Customer
Base model — sets the RRP
Totem sells to Distributor at
USD—ex. VAT
EUR—ex. VAT
GBP—ex. VAT
Distributor sells to Retailer at
USD—ex. VAT
EUR—ex. VAT
GBP—ex. VAT
Customer RRP
USD—ex. VAT
EUR—inc. VAT
GBP—inc. VAT
Totem profit (on distributor sale)
Cash profit (USD)—
Cash profit (GBP)—
Totem margin—
Direct to Retail
Totem → Retailer → Customer
Same RRP — no distributor
Totem sells to Retailer at
USD—ex. VAT
EUR—ex. VAT
GBP—ex. VAT
Retailer still takes their margin from RRP
Customer RRP (same)
USD—ex. VAT
EUR—inc. VAT
GBP—inc. VAT
Totem captures distributor margin on top of own target
Totem profit (on retailer sale)
Cash profit (USD)—
Cash profit (GBP)—
Totem margin—
Direct to Customer
Totem → Customer (no intermediary)
Same RRP — full margin captured
Totem sells direct at RRP
USD—ex. VAT
EUR—inc. VAT
GBP—inc. VAT
No channel partners — Totem keeps full margin above landed cost
Customer price unchanged. All channel uplift flows to Totem.
Totem profit (full RRP captured)
Cash profit (USD)—
Cash profit (GBP)—
Totem margin—
Adjust inputs above to see all scenarios update live